Friday, October 9
Good stuff inside
The way I feel about W&W reflects the ongoing contradictions I am aware of in my own personality.
I am a fierce exponent of do-it-yourself, punk rock ethics, whether it applies to work, life, motorcycles or music, but I am also a trained designer who is a sucker for beautiful product design and branding.
So while I hate the idea of getting a big catalogue of bike parts delivered, I actually love the reality of how nice W&W's book is. You may already know that I ran one of their VL springers on my previous '55 Pan, and I don't think I've ever been as impressed by the quality and service from an aftermarket company.
The packaging for their catalogue rocks (hey, I even got a t-shirt in the box!) and it's designed with love. Hell, yes, they're expensive, but sometimes a bit of quality is refreshing in this world of make-do and mediocrity.