Thinking about Sydney got me thinking about Sydney's most renowned custom bike store, Deus ex Machina.
I recently found some entries on an Australian bike forum discussing my 'feud' with the store, which was news to me.
So here's the story, from the horse's mouth, once and for all. It's probably not of interest to anyone except me and the other guy involved, but if you like amusing spats, read on.
First, I should explain to you (if you haven't met me) that I'm no businessman and I don't possess very smoothy-smooth social skills. I speak my mind, I bear grudges, I'm emotionally retarded in some ways, and this doesn't endear me to a lot of people (I've managed to get myself into fights, thrown off forums, and into hot water with my most valued advertiser, amongst other things).
Anyway, one of these people I'm not endeared to is the store manager at Deus (or at least he was in early 2007). I was trying to get the magazine into outlets that I thought reflected what I was trying to do and what I was into. I loved the style of the Deus store in Sydney (like a warehouse space filled with vintage surfboards, cool bikes, nice posters) so approached them to stock the mag.
I offered to send them samples of the first issue, but the guy I spoke to told me that they stocked DicE magazine "which covers that stuff", and wasn't interested in my explanation that GK was pretty different to Matt & Dean's mag.
So, no dice. (Sorry.)
Later in the year, when the mag was starting to get some positive press and feedback (and sales!) I was surprised to hear from the same guy at Deus, suggesting they stock the mag after all. Now, someone with the future of their magazine and their own livelihood in mind would have been delighted by this about-face, and would have gone into the store to share a latte and discuss terms.
But, you've guessed it, I (pretty politely) told him to piss off.
(Did I mention I'm not a businessman?)
So that's it. No feud.
I love their Jap-inspired bikes, their design sense, their website, their style. I don't like their prices and I don't have any affinity with the kind of people who wear their t-shirts, but they make money in an unforgiving industry, so hats off to them.
Check the stylish bastards out here, if you haven't already.